The performance improvement of the sales function in a company is a complex issue that depends on multiple variables, which often have a different rationale and flow depending on industry. Sometimes also depend on specific aspects such as:
- The type of product or service and its prospective customer.
- How structured or unstructured the company sales process is.
- The strength of support processes around staff dedicated to commercial tasks.
- The rules established to execute the processes (policies, territories, quotas).
- The approach that the marketing area has towards its sales support function.
- Brand management and its presence in electronic media and social networks.
- Support technology to monitor, support and encourage compliance with the parameters established by the company.
They tend to create a mix of elements that many call almost an art, and that defines the success or failure of the company’s commercial efforts.
Most modern business processes are complex and highly automated, requiring that the mix of elements that make up “salesmanship for the enterprise” be supported by effective and affordable solutions that maximize the relationship between the cost of business tools and the revenue they generate.
From initial contact with clients to closing the deal, our approach incorporates elements of research into the sales processes in each type of industry and their particular standards (this is an element of the first stage of each project) to then try to optimize each stage of the sales funnel to improve your Time-to-Customer and customer satisfaction, ensuring tangible and sustainable results.
True to our vision of the added value we bring to the companies that honor us with their trust, at EXYGE we do not intend to teach anyone how to sell, nor do we provide sales advice to sales staff or motivational talks. Our company “helps people work better” and therefore our approach to improving the commercial area is focused on the processes, technologies and set of good practices that provide consistency, efficiency, quality and control to any sales process, regardless of the industry or market.
Why Optimize Business Processes?
Today’s business environment demands speed, accuracy and automation. Inefficient processes and inadequate tools can lead to:
- Pérdida de oportunidades al no gestionar prospectos de manera oportuna.
- Complex processes that increase operating costs.
- Customer dissatisfaction due to long response times.
- Low commercial effectiveness, affecting the organization’s profitability.
- Consistency in sales management, despite the diversity of its sales staff, their styles, ups and downs, and other uncontrollable factors.
Optimizing sales processes allows you to manage prospects efficiently, ensuring adherence to the minimum rules established by the company, streamlining the sales funnel and ensuring that the sales scheme is profitable based on the income it produces.
How Do We Do It?
At EXYGE, we implement proven, effective and affordable solutions, focused on each critical stage of the sales cycle:
- Sales Funnel Diagnosis
- We analyze the current flow of your sales process, from initial contact to closing (L2O – Lead to Order cycle), identifying bottlenecks, exceptions to the defined script and points for improvement, based on the perception gathered from both sides of the sales cycle (customers and sales staff at the points of contact) and our own observation based on what is considered best practices for a given industry or market.
- We evaluate the contact channels, prospect management and technological tools used.
- We identify and prioritize the initiatives that add the greatest value to commercial management, from our perspective.
- Implementation of Automation Tools
- We design and implement CRM (Customer Relationship Management) tools that allow:
- Manage prospects and sales opportunities.
- Automate customer tracking and classification throughout the funnel.
- Facilitate the integration of contact channels (digital, telephone, physical).
- We optimize processes to reduce response times and improve conversion speed.
- We consider new technologies, for example, artificial intelligence or advanced reporting, that can be incorporated into the rest of the technology stack to improve the consistency and efficiency of the process.
- We design and implement CRM (Customer Relationship Management) tools that allow:
- Sales Funnel Optimization
- We redesigned the sales funnel to ensure that each stage of the process is efficient and transparent.
- We implement good sales management practices that align sales efforts with strategic objectives.
- Ease of Use and Adoption
- We prioritize intuitive and easy-to-use tools that facilitate adoption by sales teams.
- We provide ongoing training and support to ensure efficient use of the implemented solutions.
- Measuring and Monitoring Results
- We implement commercial management KPIs and dashboards that allow us to measure the effectiveness of the process, the speed of conversion and the return on investment (ROI).
- We monitor customer satisfaction and Time-to-Customer (L2O cycle duration), ensuring constant improvements in user experience.
Results We Generate
- Greater commercial efficiency through optimized and automated processes.
- Reduction of Time-to-Customer, improving speed of response and sales closing.
- Increased customer satisfaction by offering a smooth and frictionless process.
- Optimization of operating costs, guaranteeing a favorable cost-benefit ratio.
- Improve sales funnel management, increasing conversion rate and profitability.
- Better use of available business tools.
Benefits of Optimizing Business Processes with EXYGE
- Effective automation that simplifies sales funnel management.
- Affordable, proven tools tailored to your business needs.
- Aligning sales efforts with revenue goals.
- Continuous measurement and monitoring to ensure sustainable results.
- Greater competitiveness in an increasingly demanding market.
- Systematization of the organization’s “sales recipe.”
At EXYGE, we help organizations optimize their business processes and sales funnels, implementing effective and accessible solutions that improve customer experience and maximize business profitability.
We have experience in automating commercial management by applying affordable and cutting-edge tools, reviewing your commercial processes to identify points of improvement and increase your conversion, as well as exploring the opinion of your clients to identify actionable changes that represent a matter of value for your important clients.
Would you like to explore whether we can help with your initiative? Request a video call and let’s chat!
